New for 2019

 

 

AGENDA HIGHLIGHTS

Registration

8:30 am - 9:00 am

The Current State of Brand Safety

What did we learn from the successful mergers and acquisitions of AppNexus & Xandr as well as NewsCorp & Disney? How does the consolidation of 2018 impact that expansion of the Brand Safety Industrial Complex?

9:00 am - 9:20 am

The Future of Being Connected

What does it mean to be connected? How will our devices define our relationship with each other and the brands we care about? As the number of connected devices consumers use increases, the number of face-to-face interactions we have decreases. In this timely session, we’ll explore what that means for the current and future state of marketing and its applications.

9:25 am - 9:45 am

A Conversation with TAG and JICWEBS

Presented by TAG and JICWEBS

How are TAG and JICWEBS – the two leading digital ad trading self-regulatory bodies – working together to tackle ad fraud and promote brand safety? What is their aligned ‘global standards for local markets’ vision? As issues such as trust and transparency continue to be agenda-topping issues, hear from TAG and JICWEBS on the latest research and developments, the creation of one set of standards and the important role marketers can play in pro-actively backing this approach.

9:50 am - 10:15 am

Trends in Emerging Advertising Technology

Brand Safety is about technology. From measuring viewability to fighting ad fraud, there must be a technology component, but what is the cutting edge? The 614 Group has historically showcased emerging technology at our Summit. Check back for details on which groundbreaking technology will showcase their solution on our stage this year.

10:20 am - 10:45 am

Workshop 1: Automation and its Future Best Practices

Automation. Programmatic. Two terms which seem ubiquitous to media practitioners, but in many ways, have to led to concerns in less than scrupulous practices. Do new practices like supply path optimization and the unpacking of the tech tax result in a cleaner supply chain and a straighter path to the future of automation? Join your peers in a discussion on how you are currently using programmatic to grow your businesses and some these new concepts for growth.

12:00 pm - 1:00 pm

Workshop 2: Maintaining Compliance with GDPR

The advertising industry remains in a paradox, stuck between delivering highly-personalized messages that consumers want while protecting their privacy in the process. However, ever-changing regulations and interpretations make compliance difficult. In this workshop, we’ll discuss how different media companies are navigating these challenges. Leaders will have the opportunity to share what they’re doing and hear how others are approaching compliance in their own organizations.

12:00 pm - 1:00 pm

Workshop 3: Effective Ad Measurement In 2019

Third-party measurement is no longer a wish-to-have, it’s a must. But multiple vendors with varying forms of accreditation still lead to reconciliation questions. How does your company manage discrepancies? Attend this session for the opportunity to interact with buyers and sellers in a group setting where sharing practices can easily lead to solutions and a saver of time and money.

12:00 pm - 1:00 pm

Networking Lunch

12:00 pm - 1:30 pm

Session To Be Announced!

Presented by: GroupM

1:30 pm - 2:00 pm

Session To Be Announced!

2:00 pm - 2:30 pm

Workshop 1: Automation and its Future Best Practices

Automation. Programmatic. Two terms which seem ubiquitous to media practitioners, but in many ways, have to led to concerns in less than scrupulous practices. Do new practices like supply path optimization and the unpacking of the tech tax result in a cleaner supply chain and a straighter path to the future of automation? Join your peers in a discussion on how you are currently using programmatic to grow your businesses and some these new concepts for growth.

2:45 pm - 3:45 pm

Workshop 2: Maintaining Compliance with GDPR

The advertising industry remains in a paradox, stuck between delivering highly-personalized messages that consumers want while protecting their privacy in the process. However, ever-changing regulations and interpretations make compliance difficult. In this workshop, we’ll discuss how different media companies are navigating these challenges. Leaders will have the opportunity to share what they’re doing and hear how others are approaching compliance in their own organizations.

2:45 pm - 3:45 pm

Workshop 3: Effective Ad Measurement In 2019

Third-party measurement is no longer a wish-to-have, it’s a must. But multiple vendors with varying forms of accreditation still lead to reconciliation questions. How does your company manage discrepancies? Attend this session for the opportunity to interact with buyers and sellers in a group setting where sharing practices can easily lead to solutions and a saver of time and money.

2:45 pm - 3:45 pm

Workshop 1: Automation and its Future Best Practices

Automation. Programmatic. Two terms which seem ubiquitous to media practitioners, but in many ways, have to led to concerns in less than scrupulous practices. Do new practices like supply path optimization and the unpacking of the tech tax result in a cleaner supply chain and a straighter path to the future of automation? Join your peers in a discussion on how you are currently using programmatic to grow your businesses and some these new concepts for growth.

4:00 pm - 4:45 pm

Workshop 2: Maintaining Compliance with GDPR

The advertising industry remains in a paradox, stuck between delivering highly-personalized messages that consumers want while protecting their privacy in the process. However, ever-changing regulations and interpretations make compliance difficult. In this workshop, we’ll discuss how different media companies are navigating these challenges. Leaders will have the opportunity to share what they’re doing and hear how others are approaching compliance in their own organizations.

4:00 pm - 4:45 pm

Workshop 3: Effective Ad Measurement In 2019

Third-party measurement is no longer a wish-to-have, it’s a must. But multiple vendors with varying forms of accreditation still lead to reconciliation questions. How does your company manage discrepancies? Attend this session for the opportunity to interact with buyers and sellers in a group setting where sharing practices can easily lead to solutions and a saver of time and money.

4:00 pm - 4:45 pm

Session To Be Announced

4:45 pm - 5:15 pm

Closing Keynote

5:15 pm - 5:30 pm

Cocktail Reception

5:30 pm - 6:30 pm

Our Speakers

Robert Rasko

CEO & Founder,
The 614 Group

Martha Harrison-Edge

Head of Digital Standards and Partnerships, RoW,
PMX Global

Saqib Mausoof

Chief Data Strategist,
IPG Mediabrands

Jules Kendrick

Chief Executive,
JICWEBS
  

Nick Stringer

Vice President,
Global Engagement & Operations,
TAG

John Montgomery

EVP, Global Brand Safety,
GroupM
  

Saiful Ahmed

Associate Director EMEA,
Omnicom Media Group,
OMG EMEA AD TECHNOLOGY

David Doty

President
DD Digital Perspectives

Adam Whyte

Founder
Edge Esports

Jarrod Jenkins

Product Policy Manager
Facebook

Julia Smith

Partner
London The 614 Group

David Moore

Senior Advisor
WPP

Mark Reed

Founder
Heaven Media

Hannah Beanland

Global Digital Operations
Associate Director
Dentsu Aegis Network

Ticket Prices

£299.00

Buyers of Media Ticket
  • Person or company who engages in buying media or ad technology as a business.
Register Now

£799.00

Providers of Technology Ticket
  • Company who sells ad technology to the marketplace.
Register Now

“The Summit is unique because it feels more like a community of experts that work together. I think it draws people with more expertise than a lot of other events.”

-Mike Zaneis, President & CEO, TAG


“It’s an engaged crowd. I think the focus on privacy and brand safety makes for a richer conversation. It’s not a conference trying to cover all things for all people.”

-Tina Daniels, Director of Agency Development, Google


“I think what’s different about the Summit is the level of attendee. It brings together executives not just to hear sessions, but to figure out what the challenge in front of us is.”

-Rachel Nyswander Thomas, SVP, Operations & Public Policy, TAG


“I think The 614 Group has done a great job of assembling folks that aren’t regular conference goers. You often don’t see a lot of top executives going to conferences like this to discuss how to deal with very important issues like those covered at the Summit. I know of no other conference like Brand Safety Summit.”

-David Moore, Chairman Xaxis & President, WPP Digital


“I think the nice thing about the Summit is the size. It allows you to meet new people and have great conversations. I’ve met 2 handfuls of people that I have common interests and shared goals with.”

-Louis Jones, EVP of Media & Data, 4A’s


Brand Safety Summit 2018 Highlights

ABOUT THE 614 GROUP

The 614 Group is a results-driven digital advertising infrastructure consultancy, providing strategic and tactical services to our clients.

 

Through our core consulting services, original content, live events, and research we empower the industry-at-large with cutting-edge education and resources. Our philosophy is based on building long-term relationships with our clients. We have solved some of the toughest challenges in digital media and continue to develop solutions that address the needs of the constantly changing marketplace.

 

We build strategies. We solve problems. We foster communities.

OUR SPONSORS

 

SILVER PARTNER

PREMIER AGENCY PARTNER

AGENCY PARTNER

MARKETING PARTNERS

Event Location


 

EVENTS @NO 6

6 Alie Street,
London, United Kingdom, E1 8QT
020 7451 6705

For partnership information, please contact amanda@614group.com    |    For general event inquiries, please contact events@trustyourmedia.com