Agenda

AGENDA HIGHLIGHTS

Registration

8:30 am - 9:00 am

The Current State of Brand Safety

 

Presented by Rob Rasko – CEO & Founder, The 614 Group

 

 

What did we learn from the successful mergers and acquisitions of AppNexus & Xandr as well as NewsCorp & Disney? How does the consolidation of 2018 impact that expansion of the Brand Safety Industrial Complex?

9:00 am - 9:20 am

The Future of Being Connected

 

Presented by Rob Rasko – CEO & Founder, The 614 Group

Mark Reed – Founder, Heaven Media

Adam Whyte – Founder, Edge

 

What does it mean to be connected? How will our devices define our relationship with each other and the brands we care about? As the number of connected devices consumers use increases, the number of face-to-face interactions we have decreases. In this timely session, we’ll explore what that means for the current and future state of marketing and its applications.

9:25 am - 9:45 am

A Conversation with TAG and JICWEBS

 

Sponsored by TAG & JICWEBS

Presented by Nick Stringer – Vice President, Global Engagement & Operations, TAG

Jules Kendrick – Chief Executive, JICWEBS

 

How are TAG and JICWEBS – the two leading digital ad trading self-regulatory bodies – working together to tackle ad fraud and promote brand safety? What is their aligned ‘global standards for local markets’ vision? As issues such as trust and transparency continue to be agenda-topping issues, hear from TAG and JICWEBS on the latest research and developments, the creation of one set of standards and the important role marketers can play in pro-actively backing this approach.

9:50 am - 10:15 am

Brand Safety on YouTube

 

Sponsored by: Channel Factory

Presented by: Justin Pearse, Director – Bluestripe Media Services LTD

Tony Chen, CEO – Channel Factory

David Murnick, EVP Digital Operations and Technology Partnerships – Dentsu Aegis Network

 

Do you feel safe advertising on YouTube? What solutions are available to ensure that safety? Advertisers have faced multiple issues advertising on this channel in recent years and some of world’s largest brands continuously pause advertisements on the platform because of brand safety incidents. Join us for an interactive debate and discussion around the topic of brand safety on YouTube and what issues to consider when advertising in this channel. We will also discuss the importance of third party technologies that help provide additional safeguarding across one of the largest video platforms in the world.

10:20 am - 10:50 am

Opening The Eyes of Brand Safety

 

Sponsored by GumGum, Inc.

 

After an epic, industry-wide meltdown in 2018, we have found the industry in a dramatically different state. But what exactly changed over the year and what still needs to change?GumGum explores the changing attitudes and solutions to the brand safety crisis and how effective use of new technology can be the cure.

10:55 am - 11:10 am

Networking Break

11:10 am - 11:25 am

Workshop 1: Automation and its Future Best Practices

 

Facilitated by Saiful Ahmed Associate Director EMEA, Omnicom Media Group, OMG EMEA Ad Technology

 

Hannah Beanland – Global Digital Operations, Associate Director, Dentsu Aegis Network

 

Presented by: Julia Smith Partner, London, The 614 Group

 

 

Automation. Programmatic. Two terms which seem ubiquitous to media practitioners, but in many ways, have to led to concerns in less than scrupulous practices. Do new practices like supply path optimization and the unpacking of the tech tax result in a cleaner supply chain and a straighter path to the future of automation? Join your peers in a discussion on how you are currently using programmatic and these new concepts to grow your business.

11:25 am - 12:00 pm

Workshop 2: Maintaining Compliance with GDPR

 

Facilitated by Saqib Mausoof – Chief Data Strategist, IPG Mediabrands

 

Presented by Rob Rasko CEO & Founder, The 614 Group

 

The advertising industry remains in a paradox, stuck between delivering highly-personalized messages that consumers want while protecting their privacy in the process. However, ever-changing regulations and interpretations make compliance difficult. In this workshop, we’ll discuss how different media companies are navigating these challenges. Leaders will have the opportunity to share what they’re doing and hear how others are approaching compliance in their own organizations.

11:25 am - 12:00 pm

Workshop 3: Effective Ad Measurement In 2019

 

Facilitated by Martha Harrison-Edge – Head of Digital Standards and Partnerships, Row, PMX Global

 

Presented by David Doty President, DD Digital Perspectives & Relaunched Flatiron Communications

 

Third-party measurement is no longer a wish-to-have, it’s a must. But multiple vendors with varying forms of accreditation still lead to reconciliation questions. How does your company manage discrepancies? Attend this session for the opportunity to interact with buyers and sellers in a group setting where sharing practices can easily lead to solutions and a saver of time and money.

11:25 am - 12:00 pm

Networking Lunch

12:00 pm - 1:30 pm

Session To Be Announced!

Presented by: Double Verify

1:30 pm - 1:50 pm

Session To Be Announced!

Presented by: GroupM

2:00 pm - 2:30 pm

Afternoon Workshop 1: Automation and its Future Best Practices

 

 

Facilitated by Saiful Ahmed, Associate Director EMEA –  Omnicom Media Group, OMG EMEA Ad Technology

 

Hannah Beanland, Global Digital Operations, Associate Director –  Dentsu Aegis Network

 

Presented by Julia Smith Partner, London, The 614 Group

 

Automation. Programmatic. Two terms which seem ubiquitous to media practitioners, but in many ways, have to led to concerns in less than scrupulous practices. Do new practices like supply path optimization and the unpacking of the tech tax result in a cleaner supply chain and a straighter path to the future of automation? Join your peers in a discussion on how you are currently using programmatic to grow your businesses and some these new concepts for growth.

2:45 pm - 3:45 pm

Afternoon Workshop 2: Maintaining Compliance with GDPR

 

Facilitated by Saqib Mausoof Chief Data Strategist –  IPG Mediabrands

 

Presented by Rob Rasko CEO & Founder –  The 614 Group

 

The advertising industry remains in a paradox, stuck between delivering highly-personalized messages that consumers want while protecting their privacy in the process. However, ever-changing regulations and interpretations make compliance difficult. In this workshop, we’ll discuss how different media companies are navigating these challenges. Leaders will have the opportunity to share what they’re doing and hear how others are approaching compliance in their own organizations.

2:45 pm - 3:45 pm

Afternoon Workshop 3: Effective Ad Measurement In 2019

 

Facilitated by Martha Harrison-Edge Head of Digital Standards and Partnerships, Row –  PMX Global

 

Presented by David Doty, President –  DD Digital Perspectives & Relaunched Flatiron Communications

 

The advertising industry remains in a paradox, stuck between delivering highly-personalized messages that consumers want while protecting their privacy in the process. However, ever-changing regulations and interpretations make compliance difficult. In this workshop, we’ll discuss how different media companies are navigating these challenges. Leaders will have the opportunity to share what they’re doing and hear how others are approaching compliance in their own organizations.

2:45 pm - 3:45 pm

Networking Break

3:45 pm - 4:00 pm

The Benefits of Auditing – A Joint Case Study with Agenda21 and ABC

Sponsored by Agenda21 and ABC

 

Presented by Leena Vara-Patel, Operations & Ad Tech Director, Agenda21

 

Clare Langstaff, Audit Manager, ABC

 

Andy Flint, Head of Business Development, ABC

 

The WFA has issued a call to action for independent auditing of risk areas such as brand safety and ad fraud. Their ambition is to build advertiser confidence through a rigorous and trusted checking process. So what does this mean in reality?

In this session we’ll go behind the scenes of an audit to demystify what the process entails. We’ll provide practical insights into what areas are looked at and the types of work carried out.

We’ll also explore what some of the industry standards mean in practice, and cover how to make use of the certification that follows from both a buy and sell side perspective.

You’ll hear an honest account of what’s it’s like to go through an independent audit process and the benefits that follow

4:00 pm - 4:20 pm

Brand Safety Across FaceBook’s Apps and Placements

 

Sponsored by Facebook

 

Presented by Jarrod Jenkins, Product Policies Manager – FaceBook

 

Zoe Sersiron, Product Marketing Manager, Brand Safety – FaceBook

 

For the past few years, Facebook has been on a journey to help publishers monetize their content. The platform has expanded the places where ads can deliver, allowing them to provide a growing number of ads options that are integrated within publisher content.

 

Join us to hear how Facebook is enforcing brand safety with a deep dive into tools for those specific placements. Jarrod Jenkins, Product Policy Manager and Zoe Sersiron, Product Marketing Manager will address the unique challenges that Facebook has across their platforms. They’ll share how Facebook’s policies and tools have evolved over time to enforce the platform’s standards and safety floor in order to keep the Facebook community safe – including to advertisers.

4:25 pm - 5:15 pm

Social Media Panel

 

Presented by Victoria Usher, CEO – GingerMay

 

Tamara Littleto, CEO – The Social Element

 

Brand Safety Summit around the discussion point on how a brands’ brand safety is at risk through social media and how vital crisis simulation is to prepare brands when a PR disaster happens

5:15 pm - 5:30 pm

Cocktail Reception

5:30 pm - 6:30 pm