Agenda

AGENDA HIGHLIGHTS

Registration

8:30 am - 9:00 am

The Current State of Brand Safety

 

Presented by Rob Rasko – CEO & Founder, The 614 Group

 

 

What did we learn from the successful mergers and acquisitions of AppNexus & Xandr as well as NewsCorp & Disney? How does the consolidation of 2018 impact that expansion of the Brand Safety Industrial Complex?

9:00 am - 9:20 am

The Future of Being Connected

 

Presented by Rob Rasko – CEO & Founder, The 614 Group

Mark Reed – Founder, Heaven Media

Adam Whyte – Founder, Edge

 

In this session of TFBC we take a look at eSports and ask the question, is every digital interaction an opportunity for brands and people to interact and as the answer in most cases is yes, what are the rules for engagement, and where do the revenues lie in this nascent industry.

 

Here from two cutting edge agencies The Edge and Heaven gaming as we look to understand the question – what is possible and what’s coming next in the future of being connected?

9:25 am - 9:45 am

A Conversation with TAG and JICWEBS

 

Sponsored by TAG & JICWEBS

Presented by Nick Stringer – Vice President, Global Engagement & Operations, TAG

Jules Kendrick – Chief Executive, JICWEBS

 

How are TAG and JICWEBS – the two leading digital ad trading self-regulatory bodies – working together to tackle ad fraud and promote brand safety? What is their aligned ‘global standards for local markets’ vision? As issues such as trust and transparency continue to be agenda-topping issues, hear from TAG and JICWEBS on the latest research and developments, the creation of one set of standards and the important role marketers can play in pro-actively backing this approach.

9:50 am - 10:15 am

Brand Safety on YouTube

 

Sponsored by: Channel Factory

Presented by: Justin Pearse, Director – Bluestripe Media Services LTD

Tony Chen, CEO – Channel Factory

David Murnick, EVP Digital Operations and Technology Partnerships – Dentsu Aegis Network

 

Do you feel safe advertising on YouTube? What solutions are available to ensure that safety? Advertisers have faced multiple issues advertising on this channel in recent years and some of world’s largest brands continuously pause advertisements on the platform because of brand safety incidents. Join us for an interactive debate and discussion around the topic of brand safety on YouTube and what issues to consider when advertising in this channel. We will also discuss the importance of third party technologies that help provide additional safeguarding across one of the largest video platforms in the world.

10:20 am - 10:50 am

Opening The Eyes of Brand Safety

 

Sponsored by GumGum, Inc.

 

Presented by Ed Preedy, MD of Europe, GumGum

 

After an epic, industry-wide meltdown in 2018, we have found the industry in a dramatically different state. But what exactly changed over the year and what still needs to change?GumGum explores the changing attitudes and solutions to the brand safety crisis and how effective use of new technology can be the cure.

10:55 am - 11:10 am

Networking Break

11:10 am - 11:25 am

Workshop 1: Automation and its Future Best Practices

 

Moderator: Julia Smith Partner, London, The 614 Group

 

Facilitators:

Saiful Ahmed Associate Director EMEA, Omnicom Media Group, OMG EMEA Ad Technology

Hannah Beanland Global Digital Operations, Associate Director, Dentsu Aegis Network

David Goddard, VP, Global Programmatic Strategy, BBC

 

 

Automation. Programmatic. Two terms which seem ubiquitous to media practitioners, but in many ways, have to led to concerns in less than scrupulous practices. Do new practices like supply path optimization and the unpacking of the tech tax result in a cleaner supply chain and a straighter path to the future of automation? Join your peers in a discussion on how you are currently using programmatic and these new concepts to grow your business.

11:30 am - 12:30 pm

Workshop 2: Maintaining Compliance with GDPR

 

Moderator: Rob Rasko CEO & Founder, The 614 Group

 

Facilitators:

Saqib Mausoof Chief Data Strategist, IPG Mediabrands

 

Janaka Atugoda, Director, Business Analytics, Johnson & Johnson

 

 

The advertising industry remains in a paradox, stuck between delivering highly-personalized messages that consumers want while protecting their privacy in the process. However, ever-changing regulations and interpretations make compliance difficult. In this workshop, we’ll discuss how different media companies are navigating these challenges. Leaders will have the opportunity to share what they’re doing and hear how others are approaching compliance in their own organizations.

11:30 am - 12:30 pm

Workshop 3: Effective Ad Measurement In 2019

 

Moderator: David Doty President, DD Digital Perspectives

 

Facilitator:

Martha Harrison-Edge Head of Digital Standards and Partnerships, RoW, PMX Global

 

Karen Eccles Director, Commercial Innovation

 

 

Third-party measurement is no longer a wish-to-have, it’s a must. But multiple vendors with varying forms of accreditation still lead to reconciliation questions. How does your company manage discrepancies? Attend this session for the opportunity to interact with buyers and sellers in a group setting where sharing practices can easily lead to solutions and a saver of time and money.

11:30 am - 12:30 pm

Networking Lunch

12:30 pm - 1:45 pm

Brand Safety, Then and Now

Sponsored by: Double Verify

 

Speakers:  Lauren Tiley, Senior Director, Strategic Client Partnerships at DoubleVerify

Danny Hopwood, President Digital Display EMEA, Omnicom Media Group

 

Brand safety has been top-of-mind over the last 5 years as advertisers seek to balance their desire for scale with the need to maintain brand integrity. Headlines scream about incidents that force advertisers to pull ads from across the web and social channels. Consumers have become more vocal than ever about the ads they want to see, and the environment they want to see them in. And the digital industry has answered the call for more precise controls and more timely responses to threats to brand reputation. In the last few months, industry leaders have been coming together to set a framework for brand safety guidelines. But is that enough?

This session will address the work that has been done along the supply chain to address brand safety concerns. We will discuss the future of the ad-supported internet and consumer demand for more personalized advertising in the face of brand safety concerns.

1:45 pm - 2:05 pm

Session To Be Announced!

Presented by: GroupM

2:05 pm - 2:30 pm

Afternoon Workshop 1: Automation and its Future Best Practices

 

Moderator: Julia Smith Partner, London, The 614 Group

 

Facilitators:

Saiful Ahmed Associate Director EMEA, Omnicom Media Group, OMG EMEA Ad Technology

Hannah Beanland Global Digital Operations, Associate Director, Dentsu Aegis Network

David Goddard, VP, Global Programmatic Strategy, BBC

 

 

Automation. Programmatic. Two terms which seem ubiquitous to media practitioners, but in many ways, have to led to concerns in less than scrupulous practices. Do new practices like supply path optimization and the unpacking of the tech tax result in a cleaner supply chain and a straighter path to the future of automation? Join your peers in a discussion on how you are currently using programmatic to grow your businesses and some these new concepts for growth.

2:45 pm - 3:45 pm

Afternoon Workshop 2: Maintaining Compliance with GDPR

 

Moderator: Rob Rasko CEO & Founder, The 614 Group

 

Facilitators:

Saqib Mausoof Chief Data Strategist, IPG Mediabrands

 

Janaka Atugoda, Director, Business Analytics, Johnson & Johnson

 

 

 

The advertising industry remains in a paradox, stuck between delivering highly-personalized messages that consumers want while protecting their privacy in the process. However, ever-changing regulations and interpretations make compliance difficult. In this workshop, we’ll discuss how different media companies are navigating these challenges. Leaders will have the opportunity to share what they’re doing and hear how others are approaching compliance in their own organizations.

2:45 pm - 3:45 pm

Afternoon Workshop 3: Effective Ad Measurement In 2019

 

Moderator: David Doty President, DD Digital Perspectives

 

Facilitator:

Martha Harrison-Edge Head of Digital Standards and Partnerships, RoW, PMX Global

 

Karen Eccles Director, Commercial Innovation

 

The advertising industry remains in a paradox, stuck between delivering highly-personalized messages that consumers want while protecting their privacy in the process. However, ever-changing regulations and interpretations make compliance difficult. In this workshop, we’ll discuss how different media companies are navigating these challenges. Leaders will have the opportunity to share what they’re doing and hear how others are approaching compliance in their own organizations.

2:45 pm - 3:45 pm

Networking Break

3:45 pm - 4:00 pm

The Benefits of Auditing – A Joint Case Study with Agenda21 and ABC

Sponsored by Agenda21 and ABC

 

Presented by Leena Vara-Patel, Operations & Ad Tech Director, Agenda21

 

Clare Langstaff, Audit Manager, ABC

 

Andy Flint, Head of Business Development, ABC

 

The WFA has issued a call to action for independent auditing of risk areas such as brand safety and ad fraud. Their ambition is to build advertiser confidence through a rigorous and trusted checking process. So what does this mean in reality?

In this session we’ll go behind the scenes of an audit to demystify what the process entails. We’ll provide practical insights into what areas are looked at and the types of work carried out.

We’ll also explore what some of the industry standards mean in practice, and cover how to make use of the certification that follows from both a buy and sell side perspective.

You’ll hear an honest account of what’s it’s like to go through an independent audit process and the benefits that follow

4:00 pm - 4:30 pm

Brand Safety Across FaceBook’s Apps and Placements

 

Presented by Jarrod Jenkins, Product Policies Manager – FaceBook

 

Zoe Sersiron, Product Marketing Manager, Brand Safety – FaceBook

 

For the past few years, Facebook has been on a journey to help publishers monetize their content. The platform has expanded the places where ads can deliver, allowing them to provide a growing number of ads options that are integrated within publisher content.

 

Join us to hear how Facebook is enforcing brand safety with a deep dive into tools for those specific placements. Jarrod Jenkins, Product Policy Manager and Zoe Sersiron, Product Marketing Manager will address the unique challenges that Facebook has across their platforms. They’ll share how Facebook’s policies and tools have evolved over time to enforce the platform’s standards and safety floor in order to keep the Facebook community safe – including to advertisers.

4:30 pm - 5:15 pm

Understanding Social and Influencer Marketing

 

Moderated by: Victoria Usher, MD –  GingerMayPR

 

Panelists:
Sarah Whitfield –  CMO, Buzzoole
Maria Cadbury – Founder, WeAreSpring
Tamara Littleton – CEO, The Social Element and Co-Founder of Polpeo

 

This session will tackle two key issues about how much damage is done to a brand when they are the victims of influencer fraud and how vital crisis simulation is to prepare brands when a PR disaster happens.

5:15 pm - 5:30 pm

Cocktail Reception

5:30 pm - 6:30 pm